I worked on a freelance basis throughout 2025 with 24Street, a sportswear brand focused on clean, minimal design and performance-led construction.

My role centred on spearheading the design and development process, working closely with the brand owner to translate ideas into production-ready garments while guiding them through the technical realities of the industry.

I led the design of a range of performance-focused sportswear, placing strong emphasis on fabric choice, functionality, and wearability.

Using my established network of overseas factories, I coordinated sampling and production to ensure high-quality outcomes that met both performance and commercial standards. 

I produced all technical documentation for the range, including detailed tech packs and specification sheets, covering construction methods, measurements, materials, and finishes.

Beyond garments, I also designed the supporting elements of the brand, including trims, hardware, branding applications, and packaging, ensuring a cohesive and considered visual identity across every touchpoint. 

Throughout the process, I applied my industry experience to support an owner with no prior design or manufacturing background, helping them avoid common pitfalls and streamline development.

This hands-on, end-to-end approach allowed 24Street to establish a strong foundation in technical sportswear, delivering refined products built for performance and longevity.