I led full creative direction for this music video for Bradz On Mic and JME, shaping it from initial pitch deck through to final delivery.

I also designed the cover artwork to establish a cohesive sci-fi, playful visual identity that carried across stills, motion, and release assets, building a unified world before the video even plays.

The video translates the track’s alien references and high energy into a surreal, tongue-in-cheek universe reflecting both artists’ personalities.

I combined high-end digital cameras with lo-fi camcorders and VHS to build texture and contrast, integrating still photography into the edit to expand the world.

Rapid cuts, choreography, typographic motion graphics, props, and pop-culture references drive pace and structure.

I also led a large on-set team across all departments to deliver the vision end-to-end.

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