I was commissioned by Cluless to design a premium streetwear hoodie which aimed to push beyond surface-level branding and build value through construction, detail, and function.

Every element was designed to work as part of a cohesive system, such as custom trims and hardware which followed a single design language and colour palette, reinforcing consistency and brand recognition.

The full-body zip extending into the hood was introduced to create a modular silhouette that shifts between open, relaxed wear and full enclosure, adding both visual impact and functional versatility.

Cut-and-sew technical panelling, ribbed cotton stretch zones, mesh vents, and internal linings were used to balance structure, comfort, and breathability—borrowing performance logic and applying it to streetwear.

Alongside the design, I produced a detailed tech pack covering fabrics, colours, sizing, and production specifications, ensuring the concept could be accurately manufactured without compromise.