I served as Director of Photography for this promotional video for Flavashack’s collaboration with Kroen and Guiste, shaping the visual language alongside each brand’s direction.

The concept uses a video-game aesthetic to reflect how modern street culture communicates (coded, fast, and reward-driven).

I designed and animated custom game-style UI overlays that act as narrative devices, drip-feeding information and building tension.

The story follows friends waiting for the pop-up location and time to unlock, creating urgency and exclusivity. 

Editing, colour, and sound design were tightly controlled for escalating pace, while motion graphics and end titles unified all three brands into a single moment.

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