I led the full visual direction for Joe Gladman’s track ‘Do Better’, building a simple concept around his blue car as a metaphor for growth and forward motion.

The video was intentionally minimal, using four core setups to keep the message clear and cohesive.

Shot on a Nikon D500 with 28mm and 50mm lenses, I focused on strong composition, controlled lighting, and performance-led framing, with minimal camera movement.

In post, I applied film emulation to add a nostalgic feel.

I also handled editing, grading, and graphics to ensure a consistent visual identity.

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