VIDEOGRAPHY:
JUGG ‘LIGHTS, CAMERA, ACTION’ MUSIC VIDEO
JUGG, 2022
Nikon D500, 50mm, Sony Camcorder, Premiere Pro, Photoshop, After Affects
I directed and produced the full visual world for Jugg’s “Lights, Camera, Action”, introducing him as an artist of momentum, presence, and confidence.
The concept leans into speed and visibility, using fast cuts, layered textures, and an entourage-led structure to amplify scale and attitude without overcomplication.
Graffiti, concrete architecture, and street lighting ground the video in real environments that resonate with Jugg, while bold colour and movement elevate it visually.
I combined clean 4K footage with lo-fi VHS to create contrast and rhythm as the track progresses.
I also directed photography, designed artwork, and delivered a full social-first rollout.
SELECT THE VIDEOS OR COVER ARTWORK TO EXPLORE MORE
JUGG ‘LIGHTS, CAMERA, ACTION’ MUSIC VIDEO
JUGG, 2022
Nikon D500, 50mm, Sony Camcorder, Premiere Pro, Photoshop, After Affects
I directed and produced the full visual world for Jugg’s “Lights, Camera, Action”, introducing him as an artist of momentum, presence, and confidence.
The concept leans into speed and visibility, using fast cuts, layered textures, and an entourage-led structure to amplify scale and attitude without overcomplication.
Graffiti, concrete architecture, and street lighting ground the video in real environments that resonate with Jugg, while bold colour and movement elevate it visually.
I combined clean 4K footage with lo-fi VHS to create contrast and rhythm as the track progresses.
I also directed photography, designed artwork, and delivered a full social-first rollout.
SELECT THE VIDEOS OR COVER ARTWORK TO EXPLORE MORE