This social-first promo video highlighted the craftsmanship behind their first asymmetrical tracksuit.

As DOP, I led lighting, shooting, colour grading, editing, sound design, and motion graphics to ensure garment details translated clearly for fast-scrolling platforms.

Filming in a tailor’s workspace reinforced the cut-and-sew narrative, positioning the tracksuit as considered design rather than standard sportswear.

A 28mm lens established environment, a 50mm delivered hero shots, and a macro probe lens focused on trims, branding, and construction details.

Custom transitions, masking, and motion-led editing maintained pace while guiding attention. Intro/outro titles and logo animation completed a cohesive, on-brand final film.

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