Produced under Kroen’s creative direction, this social-first promo was designed to spotlight the craftsmanship behind their first asymmetrical tracksuit.

As DOP, I handled lighting, shooting, colour grading, editing, sound design, and motion graphics to ensure the garment details translated clearly on fast-scrolling social platforms.

Setting the shoot in a tailor’s workspace reinforced the cut-and-sew narrative and positioned the tracksuit as considered design rather than basic sportswear.

Lens choice supported that story, with a 28mm to establish environment and lifestyle context, a 50mm for balanced hero shots, and a macro probe lens to emphasise trims, branding, and construction details viewers might otherwise miss.

Custom transitions, masking, and motion-led edits kept energy high while guiding attention across features.

Intro/outro titles and logo animations brought the video together visually, ensuring the final video felt intentional, polished, and on-brand.

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