DIRECTION:
KROEN BEESWAX CAMPAIGN CONCEPT
KROEN, 2026
Campaign concept for Kroen’s Waxed General Jacket, combining functional garment design with a hand-drawn wax crayon aesthetic.
I developed the campaign concept through a test shoot with @crookedhillshoney, collaborating with @sasha.haliburton to style the final content with hand-drawn crayon elements.
The visual language was extended into zine pages, animations, and mini-games, creating a playful campaign world around the jacket.
Alongside the creative direction, I contributed to the jacket’s development, producing the tech pack and revision pack while refining its design and construction techniques.
The final jacket was featured in photography within a zine released by Kroen.
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KROEN BEESWAX CAMPAIGN CONCEPT
KROEN, 2026
Campaign concept for Kroen’s Waxed General Jacket, combining functional garment design with a hand-drawn wax crayon aesthetic.
I developed the campaign concept through a test shoot with @crookedhillshoney, collaborating with @sasha.haliburton to style the final content with hand-drawn crayon elements.
The visual language was extended into zine pages, animations, and mini-games, creating a playful campaign world around the jacket.
Alongside the creative direction, I contributed to the jacket’s development, producing the tech pack and revision pack while refining its design and construction techniques.
The final jacket was featured in photography within a zine released by Kroen.
SELECT THE CONTENT TO EXPLORE MORE