This photo project focused on locking in Kroen’s Blue as their brand colour and as a recognisable visual cue. 

We shot Gordon as a character bewitched by the effect of the brand’s signature blue.

I built a loose narrative around him tracking the source of Kroen Blue into the stockroom, surrounded by the blue campaign tracksuits.

I set up and shot on the Sony A7IV, directing lighting with two Godox speedlights and blue gels to push a fully immersive tone.

I then used AI tools to animate selected stills, extending the story and experimenting with how character-led photography can move beyond static imagery.

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