This photography project was created as behind-the-scenes and supporting content for Kroen, featuring rapper Capo Lee modelling the brand’s yellow overlock tracksuit.

Working alongside Dan Stoica, Kroen’s co-creative director and resident photographer, we produced a series of relaxed, character-led images rooted in Capo’s local environment.

I shot the project on a Canon Sure Shot 35mm point-and-shoot, using film to create bright, nostalgic imagery that matched the playful tone of the campaign.

The analogue approach helped the content feel immediate and informal, complementing the more polished primary campaign visuals.

I directed Capo’s movement and posing throughout, while leading the composition of each frame.

My location choice played a key role in the visual outcome, most notably shooting on a blue-and-yellow football court.

The natural colour contrast allowed the yellow tracksuit to stand out against the blue cage, reinforcing the vibrancy of the garment while keeping the imagery grounded and authentic.

The result is a set of casual, energetic photographs that extend the campaign’s world, capturing personality, colour, and environment in a way that feels natural and engaging.

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