Kroen City is a photography project created as part of Kroen’s campaign for their City collection, shot under the creative and artistic direction of the brand’s co-founders.

I was responsible for producing the supporting editorial imagery, capturing the raw energy, colour, and pace of London (particularly the underground) as the backdrop for the collection.

Using a Sony A7IV and two Godox speedlights, I created dramatic, high-energy portraits that reflect the intensity and movement of the city.

While working closely with the directors to execute their vision for how the garments should be presented, I led the composition, framing, and model direction throughout the shoot.

My role also extended into post-production, where I handled the colouring, editing, and detailed retouching of both imagery and garments to ensure consistency across the campaign.

Each shoot involved working with one or more models to build a dynamic relationship between the clothing, the body, and the environment.

The project was shot across Westminster Tube Station and surrounding locations, including Waterloo, navigating staff, commuters, and constant movement.

Working under this high-pressure, fast-paced environment was key to capturing the urgency and authenticity that defined the campaign.

SELECT A PHOTO TO ENLARGE