Colour Clash is an interactive concept developed for Kroen, which I spearheaded from initial idea through to execution alongside the brand’s creative directors.

The concept builds on Kroen’s playful, nostalgic identity by inviting customers to colour in physical design sheets featuring key products, with entries submitted for a chance to win a cash prize.

I designed the original colouring sheet and visual direction for the concept, which was later refined collaboratively while retaining its core look and intent.

Winning designs are taken into full production, with all proceeds donated to charity. The first winning pair of shorts was produced and sold at a Kroen pop-up, raising £2,500 for Global Helping Hand.

The concept has since become an ongoing activation at physical events, encouraging creativity, participation, and community engagement.

I’ve since been creating the various winner reveal animations for social media, using various software to create fun and exciting ways of revealing who has won each competition.

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