MOTION GRAPHICS:
KROEN ‘REGEN’ PROMOTIONAL ANIMATION

KROEN, 2024



I produced a 2D motion graphic to promote Kroen’s ‘Regen’ capsule, built around real customer messages requesting the return of core black and grey tracksuits.

The concept centred on anticipation and storytelling without live footage, using UI-inspired animation to turn audience demand into the narrative.

I designed interface-style visuals, crafted sound, and structured the sequence to build momentum and tease the drop.

The aim was to communicate product relevance through design language rather than traditional visuals, blending motion, sound, and narrative into a focused, culturally aligned social-first piece.

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