DIRECTION:
KROEN SEALSKIN CAMPAIGN
KROEN, 2026
Campaign for Kroen’s ‘Sealskin’ scuba hoodie built around a human and seal hybrid concept set off the Welsh coast.
I led concept, planning, direction, and production, styling Ruby Taylor to position the hoodie as a functional second skin.
Directed make-up for a wet, glossy look and oversaw photography by Alex Wavo while shooting video content.
Paired with quick-dry pieces and Vibram FiveFingers to reinforce the narrative.
Planned through a full deck with AI visuals for reference, then extended into zine outputs as part of the wider campaign.
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KROEN SEALSKIN CAMPAIGN
KROEN, 2026
Campaign for Kroen’s ‘Sealskin’ scuba hoodie built around a human and seal hybrid concept set off the Welsh coast.
I led concept, planning, direction, and production, styling Ruby Taylor to position the hoodie as a functional second skin.
Directed make-up for a wet, glossy look and oversaw photography by Alex Wavo while shooting video content.
Paired with quick-dry pieces and Vibram FiveFingers to reinforce the narrative.
Planned through a full deck with AI visuals for reference, then extended into zine outputs as part of the wider campaign.
SCROLL DOWN AND SELECT THE CONTENT TO EXPLORE MORE