I produced this social-first promotional film for Kroen to introduce the Solar Jacket and Shorts, an ultra-lightweight, packable sport set designed for movement and spontaneity.

Shot in Naples, the location reflects the product’s intent—warm, open, playful, and unrestricted—while the Mediterranean sky acts as a key visual device for colour and contrast.

The film uses quick, controlled camera movement and sharp editing to mirror the set’s agility, revealing function through motion rather than explanation.

Sound design and music support pace without overpowering the product.

The final shot ends mid-jump, reinforcing freedom and momentum. I also designed and animated the closing title.

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