The Kroen Super Sticks 3D Animation was created to promote the launch of a new sticker pack, with one pack containing £100 cash as a surprise incentive.

I developed the animation concept and led the project from idea to delivery, pitching a simple but playful 3D animation that clearly communicated both value and reward.

The animation places the sticker pack on a clean white background, allowing the product to remain the sole focus.

Individual stickers slide rapidly into the pack as the camera shifts angles, creating energy and momentum.

As more stickers enter, the pack gradually swells (a hyperbolic visual metaphor for the quantity included).

In the final sequence, a stack of cash slowly slides into the pack before on-screen text reveals the prize.

I handled the full creative execution, including 3D modelling, animation, camera work, lighting, and final output. 

The idea was well received by the brand directors and translated effectively across social media, driving strong engagement and sticker pack sales.

The project reinforced Kroen’s visual identity as a fun, honest, and consumer-focused brand while delivering a clear, memorable promotional message.

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