Since 2020, I’ve designed logos and brand identities for artists, fashion labels, and creative businesses, focusing on building visual language rather than just marks.

My approach starts with understanding how and where a brand lives so that each logo works consistently across digital platforms, garments, trims, packaging, and promotional assets.

I combine digital design with analogue experimentation to create identity systems that feel distinctive and tactile, not generic.

Typography, symbolism, texture, and layout are all considered as part of a wider brand ecosystem, ensuring logos remain adaptable while retaining strong recognition.

Because many clients operate in music and fashion (fast-moving, image-led industries) I prioritise versatility, clarity at multiple scales, and longevity beyond trends. 

My aim is to always give brands something they can grow into, and an identity that supports storytelling, product design, and marketing while feeling authentic to their audience and environment.

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