This photography campaign was shot for Love Hurts to promote their new denim set, working closely with the brand owner to realise his vision of considered, character-led images.

I shot the campaign on a Sony Sure Shot 35mm, using film to bring texture, softness, and authenticity to the visuals.

Working directly with the model, I led the photography on set, directing poses, movement, and composition to ensure each frame aligned with the intended mood and narrative.

The analogue process allowed for a more instinctive approach, encouraging presence and restraint while capturing moments that felt natural and emotionally grounded.

By combining film photography with clear direction and collaboration, the campaign delivers an editorial body of work that reflects the brand’s identity with honesty and intent.

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