I shot this Nike campaign as Director of Photography for Valentine Global, supporting the re-release of the Air Max TL 2.5.

The concept positioned the shoe as a cultural constant rather than a trend revival, grounded in real people and lived experience.

Each creator styled the Air Max TL in personal locations, with voiceovers and environments anchoring the narrative in memory and identity.

My approach focused on texture, movement, and rhythm, drawing on early-2000s visual language while keeping it contemporary. 

I directed talent, scouted locations, and shaped the visual flow, ensuring cohesion across multiple stories for a culturally grounded, authentic campaign.

SELECT THE VIDEO TO EXPLORE MORE