I have worked on a freelance design and development basis for OX16, an Oxfordshire-based streetwear and athleisure brand.

Under the owner’s guidance, I design and develop a range of products with a strong focus on activewear, alongside the associated trims, hardware, accessories, and packaging required to deliver each piece as a cohesive, finished product.

While many of the garments are intentionally simple in construction, my role centres on refining proportions, materials, and details to ensure consistency across the brand’s wider visual identity.

This includes developing repeatable design systems, aligning colour palettes, and designing trims and finishes that reinforce OX16’s aesthetic while remaining practical and commercially viable.

I support the development process from initial concepts through to production, applying technical understanding of garment construction and manufacturing to help ensure products are efficient to sample, produce, and scale.

By maintaining clarity and consistency across design decisions, I have helped strengthen OX16’s product offering and brand recognition.

This considered, development-focused approach has contributed to the brand’s steady growth, supporting its rise to nearly 25k followers on Instagram while maintaining a clear and recognisable identity within the streetwear and athleisure space.