Something Good was built around restraint, texture, and feeling, reflecting the track’s mellow, optimistic tone.

I took a stripped-back approach, using a mix of urban and natural locations to suggest movement between everyday life and calm escapism.

Clean 4K footage with subtle film emulation forms the base, relying on composition, colour, and controlled camera movement to give the artist space within each frame.

VHS camcorder footage interrupts this clarity, adding an analog, human texture that grounds the piece emotionally. 

Film-style transitions and slow motion let moments breathe in line with the music.

I extended the same visual language into titles and cover artwork for a cohesive release.

SELECT THE VIDEOS TO EXPLORE MORE, OR THE COVER ARTWORK AND STILLS TO ENLARGE