VISUAL DIRECTION:
SKINSUIT ‘BUILT FOR SNOWDON’ PHOTO CAMPAIGN

SKINSUIT, 2024

Photoshop


This photographic campaign formed the stills counterpart to the Snowdon Muscle Puffer project, translating the same performance-led concept into a focused visual language.

While the images were shot by Alfie Jones, I fully ideated, planned, and directed the shoot, overseeing location selection, model casting, styling, shot lists, framing, and on-site execution.

Every compositional decision was made to balance garment detail with the scale and atmosphere of the landscape.

I retouched each image, unifying contrast, tonal range, and texture to create a cohesive set.

The images are treated in black and white, with only the red elements of the Muscle Puffer jacket and trousers remaining in colour.

This selective colour approach reinforces Skinsuit’s brand identity while drawing precise attention to key garment details without distracting from form or environment.

The final selection includes a wide environmental shot, full-body frame, and a trouser detail image, demonstrating an understanding of visual hierarchy, pacing, and narrative across a campaign set.

SELECT A PHOTO TO ENLARGE, OR SCROLL UP FOR MORE

© 2026 david oades. all rights reserved