This Skinsuit campaign focused on capturing high-energy imagery that introduced my debut activewear capsule as clothing built to perform in any environment.

I led the creative concept, framing the campaign around movement, intensity, and unconventional active spaces.

Shot by Morgan Prime, the photography used directional, free-standing flash lighting in industrial locations to sculpt the body, freeze motion, and create a raw, street-level performance aesthetic.

I was responsible for planning and producing the shoot end-to-end, including location scouting, scheduling, visual references, and directing models, posing, and framing on set.

I oversaw the visual cohesion of the campaign, refining colour, contrast, lighting balance, and retouching garments and skin to ensure clarity, consistency, and performance-led presentation.

To complement the stills, I shot, edited, and colour-graded a short social video featuring a model running through a spiralling industrial car park, translating the campaign’s energy into motion.

Across both photo and video, I designed and applied graphic and typographic overlays ranging from minimal logo placement to considered type treatments to reinforce the campaign’s message and brand identity.

The project demonstrates my ability to combine creative direction, production planning, visual storytelling, post-production, and graphic design into a cohesive, professional campaign.

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