The Airtime 3D content was built to create a simple but immersive basketball world that the campaign could live inside.

I designed a custom 3D space featuring hoops, lockers, bleachers, and surrounding details, brought to life through a looping 360° camera rotation that gradually reveals the environment.

As the camera moves, Dre appears in freeze-frame positions throughout the space, cut from my photography and placed into the scene to add realism, scale, and a sense of suspended movement.

To introduce interaction, I created an Instagram carousel animation that prompts users to hold and scroll through a sequence of 3D stills.

The animation follows a custom Skinsuit basketball from a POV throw into the hoop, with the final frame revealing a hidden discount code—rewarding users who engage with the full experience.

Alongside this, I produced high-quality 3D stills for social stories, extending the campaign’s visual world across multiple formats with playful, engaging content.

SELECT THE CONTENT OR SCROLL UP TO EXPLORE MORE