VIDEOGRAPHY:
SKINSUIT ‘AIRTIME’ VIDEO CONTENT
SKINSUIT
2024, Sony A7IV, Premiere Pro
SKINSUIT ‘AIRTIME’ VIDEO CONTENT
SKINSUIT
2024, Sony A7IV, Premiere Pro
The Airtime videography content was designed to ground the campaign in the real world, balancing the 3D-led visuals with authentic, physical environments.
I filmed Dre across multiple settings, including the basketball court, locker room, and outdoor running routes.
Fast, punchy edits were used to mirror the intensity and rhythm of Dre playing on court and warming up through movement.
In contrast, the locker room sequences slow the pace, focusing on controlled, precise shots that capture a calm, focused moment before performance.
This contrast between energy and stillness reinforces the versatility of Skinsuit garments, showing them in motion and at rest, while anchoring the campaign in a tangible, lived-in athletic experience.
SELECT THE CONTENT OR SCROLL UP/DOWN TO EXPLORE MORE
I filmed Dre across multiple settings, including the basketball court, locker room, and outdoor running routes.
Fast, punchy edits were used to mirror the intensity and rhythm of Dre playing on court and warming up through movement.
In contrast, the locker room sequences slow the pace, focusing on controlled, precise shots that capture a calm, focused moment before performance.
This contrast between energy and stillness reinforces the versatility of Skinsuit garments, showing them in motion and at rest, while anchoring the campaign in a tangible, lived-in athletic experience.
SELECT THE CONTENT OR SCROLL UP/DOWN TO EXPLORE MORE