VIDEOGRAPHY:
SKINSUIT ‘SOFT SPOT’ CAMPAIGN

SKINSUIT
2024, Sony A7IV, DJI Neo, Premiere Pro




This videography phase extended the campaign’s core ideas of health, enjoyment, and purposeful movement through two contrasting but complementary social-first films.

Rather than replacing the environment digitally, I retained the raw warehouse to ground the narrative in a believable, physical space, reinforcing Skinsuit’s focus on real-world activity and routine.

Beginning in darkness and suddenly revealing the space as the lights come on, the edit mirrors the rhythm of warming up, exertion, and cooling down.

I choreographed the model’s movement and wardrobe transitions to visualise intensity, recovery, and self-awareness, using a mix of locked-off, handheld, stabilised, and drone shots to control pace and emotional tone.

The secondary drone film adopts a more graphic approach. A slow, rotating rocket shot reveals the space, equipment, and flat-laid garments from above, shifting attention to structure, preparation, and environment.

Across both pieces, I aimed to apply experience in narrative direction, camera language, spatial storytelling, editing, colour, and choreography to create videos that feel energetic, considered, and aligned with Skinsuit’s wider philosophy of movement-led living.

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