I conceptualised, planned, directed, and produced a multi-format campaign for Skinsuit centred on ice hockey, blending photography, typography, 3D design, and animation.

I directed Phoebe Mason to shoot the athlete, Sam Peters on ice, capturing both action and off-ice moments.

Using these assets, I designed and lit a fully custom 3D Skinsuit ice rink space, integrating the photos into a coherent digital environment that reinforced the campaign’s visual ecosystem.

I rigged and animated a 3D scan of the athlete, leaving scratch marks in the ice to reveal the tagline “Built for More,” creating a dynamic and immersive narrative of solo athletic effort.

Additional content included stills in the 3D rink, a branded changing room, and off-ice locations, all designed to coexist within the same conceptual space.

The campaign tagline, “Success is Personal,” reflects the discipline, focus, and individuality of the athlete while aligning with Skinsuit’s broader philosophy of physical performance, play, and personal development.

This project demonstrates end-to-end creative skills, including location and model scouting, styling, photography, lighting, colouring, editing, 3D modelling, texturing, animation, typography design, and campaign composition, all applied to create a cohesive, immersive, and conceptually rich visual experience.

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