This photo and graphic-led social media campaign was one of my first for Skinsuit, designed to introduce both the debut Muscle Puffer jacket and the brand’s visual language (clean, playful, and considered).

Beyond showcasing the garment, the campaign focused on communicating Skinsuit’s design values by highlighting my custom trims and hardware, including the rubber zip pull, rubber patch, 3D embroidered felt patch, elastic seam taping, and multi-layered labels.

I designed a series of posts that combined photography, typography, and layout design to clearly present these identifiers, balancing clarity with visual impact for social media. 

Alongside this, I produced two seamless Instagram carousel posts set against a white studio backdrop, one focused on fit, styling, and construction of the jacket and trousers, and another promoting 50% off worldwide shipping.

For the carousel promoting my worldwide shipping discount, I introduced a narrative inspired by Atlas the Titan, referencing strength, endurance, and the act of carrying weight.

This directly tied into the muscle-inspired construction of the Muscle Puffer, framing the jacket as one built around the idea of strength.

The globe symbolised both global reach and human capabilities, reinforcing Skinsuit’s performance-led identity.

I modelled and textured the custom Skinsuit globe in Blender, composited it into the imagery in Photoshop, and designed all typography.

I shot, coloured, retouched, and composed the visuals, combining studio lighting, compositing, and social-first storytelling to deliver a cohesive launch campaign.

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