This short-form social media video was created to promote the Skinsuit Muscle Puffer through a lo-fi, behind-the-scenes lens.

Built from camcorder footage captured during a photoshoot I directed, the video offers a casual, authentic view of the garments in motion while reinforcing the brand’s playful, human side.

The edit relies on quick-cut sequencing tightly synced to sound, using rhythm and pacing to create energy from simple moments.

Rather than over-styling, the lo-fi texture and imperfections of the camcorder footage were embraced to contrast the considered design of the product and align with Skinsuit’s nostalgic visual language.

The video concludes with an animated digital glitch outro, designed and animated by me, tying the content back into the brand’s wider digital universe.

I led the creative direction of the shoot, selected and graded the footage, edited the video, and designed the outro animation. 

The result is a lightweight but effective piece of content that shows fit, movement, and attitude, while humanising the brand and making the product feel lived-in rather than staged.

SELECT THE VIDEO OR SCROLL DOWN UP TO EXPLORE MORE