This still graphic was created to act as a visual anchor within the wider animated campaign, offering a moment of pause inside the transformation narrative. 

Positioned chronologically between the first and second animated video form the campaign, the image captures the figure in a transformative state, reinforcing themes of progression, self-activation, and fluid identity that run through the brand’s direction.

By freezing the figure beneath the oil’s surface, the graphic invites closer inspection of the environment, materials, and form, allowing the campaign’s world-building to extend beyond motion into a more contemplative, editorial space.

This approach helped ground the abstract narrative while maintaining the sense of mystery and energy established in the animations.

I reused the same 3D space and assets to ensure visual continuity across the campaign, carefully balancing light, texture, and composition to preserve the oil’s living, transformative quality. Typography and branding were introduced subtly in post-production to support, rather than overpower, the imagery.

The project demonstrates an integrated workflow across 3D space design, model development, material creation, compositional framing, colour treatment, and graphic design, showcasing how still imagery can strengthen narratives and deepen immersion within a broader visual system.

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