PHOTOGRAPHY:
SKINSUIT RIBKNIT TROUSERS CAMPAIGN
SKINSUIT, 2024
Sony A7IV, Lightroom, Photoshop
SKINSUIT RIBKNIT TROUSERS CAMPAIGN
SKINSUIT, 2024
Sony A7IV, Lightroom, Photoshop
This campaign was fully conceptualised and executed by me, spanning photography, compositing, graphic design, and digital world-building within the Skinsuit universe.
I directed the shoot end-to-end, including model and location scouting, movement choreography, lighting, framing, and post-production.
The photographic content combines close-up, full-body, and detail compositions of the model stretching, designed to visually communicate flexibility and freedom of movement.
Shot on a Sony A7IV with a 28mm prime and a single Godox speedlight, the images balance controlled lighting with playful energy.
I digitally replaced the envrionment beyond the horizon to place the scenes within a surreal, otherworldly environment consistent with Skinsuit’s 3D ecosystem, while maintaining strong colour discipline and brand cohesion.
Alongside the photography, I produced a promotional graphic exploring the relationship between the physical garment and the digital experience.
This featured a 3D exploded view of the new skinsuit site with the RibKnit trousers visually stepping out of the screen to emphasise immersion, interactivity, and the idea that entering the Skinsuit universe begins through the site itself.
The mountainous backdrop was further altered to include a distant monolith shaped as the Skinsuit logo, reinforcing brand mythology, scale, and continuity across the campaign.
SELECT A PHOTO OR SCROLL DOWN TO EXPLORE MORE
I directed the shoot end-to-end, including model and location scouting, movement choreography, lighting, framing, and post-production.
The photographic content combines close-up, full-body, and detail compositions of the model stretching, designed to visually communicate flexibility and freedom of movement.
Shot on a Sony A7IV with a 28mm prime and a single Godox speedlight, the images balance controlled lighting with playful energy.
I digitally replaced the envrionment beyond the horizon to place the scenes within a surreal, otherworldly environment consistent with Skinsuit’s 3D ecosystem, while maintaining strong colour discipline and brand cohesion.
Alongside the photography, I produced a promotional graphic exploring the relationship between the physical garment and the digital experience.
This featured a 3D exploded view of the new skinsuit site with the RibKnit trousers visually stepping out of the screen to emphasise immersion, interactivity, and the idea that entering the Skinsuit universe begins through the site itself.
The mountainous backdrop was further altered to include a distant monolith shaped as the Skinsuit logo, reinforcing brand mythology, scale, and continuity across the campaign.
SELECT A PHOTO OR SCROLL DOWN TO EXPLORE MORE