VIDEOGRAPHY:
SOUTH SECTION ‘THE RISING’ PROMOTIONAL VIDEO

SOUTH SECTION, 2022

Nikon D500, 28mm, Premiere Pro, Photoshop



I produced a fast-paced highlight film for South Section’s event ‘The Rising’ to capture the energy of the event and turn it into an energetic promotional asset.

My focus was translating atmosphere into momentum by using quick-cut editing, tight pacing, and rhythmic sequencing to help reflect the intensity of DJs, MCs, and crowd interaction while keeping the viewer engaged.

I shot the footage with flexibility in mind, prioritising dynamic angles, crowd reactions, and performance details to give the edit plenty of texture.

Colour grading was used to unify varied lighting conditions and reinforce the event’s mood.

I also designed and animated the intro and outro titles, which matched the event’s flyer graphics, to give the video a polished identity that aligned with the collective’s branding. 

The result works both as documentation and as a strong promotional piece for future events.

SELECT THE VIDEOS OR COVER ARTWORK TO EXPLORE MORE



© 2026 david oades. all rights reserved