I produced a promotional video for Streetwear Locker under the direction of the brand owner, inspired by early 2000s video games such as FIFA, to promote a collection of vintage football tracksuits.

The concept turned the actors into playable characters completing missions across different urban environments to collect the full tracksuit collection, creating a playful, immersive narrative that directly tied the product to nostalgia and gamified engagement.

I directed the videography, shot, edited, and coloured the footage, carefully choreographing movement and camera angles to emulate the perspective and pacing of classic gameplay.

To enhance the concept, I designed and integrated 3D and 2D motion graphics, including HUD elements, progress bars, and interactive icons, blending live-action footage with digital overlays to reinforce the gaming aesthetic.

This project required a combination of creative ideation, visual storytelling, cinematography, post-production, motion graphics design, and compositing, producing a cohesive, dynamic, and visually engaging video that captured both the energy of the collection and the brand’s playful identity.

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