VIDEOGRAPHY:
SWISS DONNY ‘NEVER FOLD’ MUSIC VIDEO
SWISS DONNY, 2024

Sony A7IV, 28mm, 50mm, Premiere Pro, Photoshop

I directed ‘Never Fold’ for Swiss Donny as a stripped-back, visually driven reflection of the track’s energy and mindset, focusing on his presence, movement, and the atmosphere over narrative. 

Composition, colour, and camera rhythm mirror the song’s confidence and momentum.

Shot across Guildford, Surrey, locations were chosen for raw structural character (brutalist concrete, walkways, and underpasses) reinforcing resilience and forward motion. 

I choreographed performance with camera movement, balancing controlled framing and dynamic motion.

I led the project end-to-end, including planning, styling, scouting, logistics, shooting, editing, colour grading, title design, creating cohesive visual system that elevates an independent release through clarity, restraint, and identity.

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